McDonald’s

Modern fast food outlets

McDonald‘s wanted to revitalise their
brand presentation on the High Street
and to attract a broader clientele.
Working in partnership with French
designers Archange, Adcock Clayton

developed a modern accessible
concept to bring fast food retailing up
to today‘s demanding and competitive
levels.
References to modern cafè bars were
used for the interiors supplemented
with bold exterior enhancements.

These new concepts are currently
being rolled out across the UK and
mainland Europe.